This trend is about becoming a mythical mermaid in aqua and marble-inspired shades with pearls, shells and crochet designs. We’re diving into this trend with our new accessories collection with a mix of coquette and pearlcore. To achieve this aesthetic, incorporate crochets, pleats, bikini tops, shiny embellishments, prints, and shimmering fabrics in hues of blue, green, and purple. Within our mermaidcore range, we have incorporated a beachy aesthetic by designing shell-shaped tote bags with shell embellishments and, stone marbled chain beltsto achieve the perfect this perfect mythical look. Enhance the look with aqua-inspired eyeshadow paired with iridescent glitter for a dual highlight effect. Finish off with effortless waves or loose curls and elevate the ensemble with shell or pearl accessories for extra style points.


The Collection

Mermaidcore Outfit

To complete the mermaidcore aesthetic, we would recommend styling our shell straw cowboy hat with the matching shell straw tote bag with a pair of high-waisted denim shorts. Opt for a distressed or faded wash for a relaxed, beachy vibe. Then, pair the shorts with a flowy, lightweight white cute top. Look for details like lace or embroidery for added texture. Next, to complete the outfit, add our flower stone chain belt and position it around your waist so it loosely hangs. To add the final touch, style the outfit with a pair of pretty sandals.